What Is A Content Marketing Strategy

Mobile app development is becoming increasingly competitive. Developers are under constant pressure to build mobile apps that are faster and better equipped to meet expectations.

Technology is evolving at a fast pace, so the efficient and quick delivery of ready to use mobile apps has become an absolute necessity. Here are some best practices that should be a part of any mobile app development strategy:

1. Investment in UX

User Experience (UX) is one of the most basic but an often neglected step in app development. A business may develop a mobile app that is high on functionality but low on usability. If that’s the case, it is not going to be favored by users.

You’ve got to start with the customer experience and work back toward the technology – not the other way around.
Steve Jobs

A mobile application should be user-friendly and this can be accomplished if sufficient attention has been paid to the GUI. A ‘usable’ app will drive adoption and acceptance rates which will determine it’s eventual success. A good development plan will ensure that the application retains its look and feel across platforms to offer a consistent UX.

2. Target Audience and Competition

Mobile app development plan

A mobile application is going to be ultimately used by individuals who you may have never met. So, the process of mobile app creation needs to begin with a definition of the target audience. It is important to pay heed to who will use the app, what are their challenges and how the app will help address them.

Apart from that attention must also be paid to competition. Research app stores, test competing apps and learn why certain applications do better than others. Also see what elements make a competitor’s app less user-friendly and avoid them in your application.

3. Consider App Security

Your organization may not be a part of a highly regulated industry like banking, but it must still take all the precautionary measures to safeguard user data and ensure compliance with industry rules. Some safety measures included two step authentication and encrypting all sensitive information.

var plainTextFile = FS.getFile(resourcesDirectory, 'sample.txt'),
    futureEncrypted = FS.getFile(appDataDirectory, 'encryptedFile.txt');


4. Analytics & Feedback

An expertly designed mobile application will include mechanisms that analyze user data and collect feedback. These features can monitor user activity, their interactions with the application, crash logs and other occurrences.

In addition, the data gathered from these sources can help improve a mobile app’s features and usability. Apart from that, a feedback mechanism can help businesses track the comments, blogs or reviews posted by users on social networks and other sites. Being responsive to the feedback generated can generate fresh ideas to make your app and product/service even better.


Thus, the points mentioned above are a great starting point towards building a successful application. Through the implementation of the discussed best practices, you can create a mobile application that is not only a commercially viable for the enterprise but also makes the lives of its users easy.

3 thoughts on “What Is A Content Marketing Strategy

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